what's in a name | why are tea names hard

A tea blog that doesn't know what Lapsang Souchong is.

A name is a powerful thing. It's how we address one another. A name denotes an identity, individualism; distinguishes us from one another. A name holds the key to recognition. So why then does the western tea industry, arguably still in its infancy, market foreign and unrecognizable names for its products? In today's episode, we look into exactly that.